Today, customer retention is more important as compared to customer acquisition. People say that retaining customers is valuable, cheaper and easier than acquiring a new one. In any business, it is very beneficial to have greater customer retainability as it shows the authenticity and loyalty of the business. If you want to grow your business, one of the effective strategies that you should focus on is to retain your customers as much as possible.
Here are some tips that will help you to retain your business’ customers:
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Provide Services According to Customers’ Feedback:
The most important thing that you should keep in mind to retain your customers is to keep track of your customers feedback and provide services according to it. When a customer gets any product or service that is exactly the same to his/her expectations, then the chances of customer retention gets higher. Therefore, you should always try to give a personalized service to your customers.
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Always Come Up with Some Amazing Offers and Discounts:
It is a human tendency that people get more attracted to offers, deals, and discounts. Therefore, it is one of the effective strategies to retain customers. You can offer them exciting and beneficial discounts and deals on a regular basis if you want to retain your customers. In this way, your customers will get more attracted towards your business.
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Survey Your Customers:
Doing a survey of your each and every customer will help you to retain them. You get to know about their likes and what they want in a detailed manner and thus you can provide them with a great experience of buying any product or service from your business. CEO of Evernote, Philip Libin says “Complaints are great…they tell us where our product or overall experience is failing.” You should filter out all the poor ratings and take an email to follow up to find out where your products or services are lacking and how you can improve them to retain your customers.
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Reach to Your Old Customers on Social Media:
Social media is an effective strategy to know about your old customers. Social media platforms like Facebook and Instagram let you get an idea of your customers likes and dislikes based on their activity. In this way, you can provide enhanced services for what they are looking for. For instance, a customer that purchased any electronic product from your eCommerce website some time ago is now looking for let’s say furniture and liking pages and posts related to it on social media sites. So, in this way you get to know that the customer is looking for furniture and hence you can reach to them with some exciting offers. Therefore, social media also plays a vital role in customer retention.
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Try Email Marketing:
Email marketing is the oldest and yet effective marketing strategy for customer retention. You have a list of your customers email and this allows you to approach them through sending emails. You can talk about your new products or services and ask them about their future experience of connecting to your business. Thus, email marketing is also very helpful in customer retention.
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