The network responsible for the educational television series Arthur, WGBH of Massachusetts, has grown unhappy with the recent string of memes featuring their bookish aardvark character circulating the web.

It’s not that they are unhappy with all of the memes, but the internet is a vast and colorful place full of different characters with different…morals, let’s say. It’s when the memes go from lighthearted and funny to downright inappropriate and not safe for work (NSFW) that they draw the ire of corporations like WGBH.

“We appreciate the memes that have been created and shared in good fun,” a spokesperson said in a statement on Wednesday. “We are, however, disappointed by the few that are outside of good taste.”

The show first appeared in 1996, and to date has over 200 episodes across 21 seasons aired. The show itself is based off of the book series written by American author and illustrator Marc Brown that has spanned four decades (1976-2011). Both books and show follow the life of third grader Arthur Read, an “anthropomorphic brown aardvark” with, as his name suggests, an affinity for reading books. Arthur’s family loosely resembles the life of a working class family in a Boston-area suburb.

Some memes manage to maintain an innocence while still being able to relate to real world struggles, accomplishments, and overall feelings, such as this:

or this:

There are just as many that are too inappropriate to include, and yet are broadcasted across social media. It’s the latter that has WGBH infuriated. After all, Arthur is supposed to be a children’s educational program that refrains from inappropriate images, languages, or themes.

But this is the almighty power of the internet. While WGBH’s complaint is understandable, there isn’t much they can do. For every good Arthur meme there is a naughty Arthur meme, and as long as there are internet users in this world, that’s how it will be. Regardless, it’s amazing how the internet can make old things new, once again.

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