Miley Cyrus swung on a wrecking ball and Katy Perry brushed a crocodile’s teeth in her music videos. But one artist is taking it even farther.

Aspiring Indiana rapper, Kasper Knight, shot himself in the face for his music video, hoping it would go viral.

According to his post on social media, no cameraman wanted to help him film it so he took things into his own hands.

Afterwards, the music artist shared the footage on Facebook on Friday. It shows the moment he put a gun to his cheek and without hesitation, pulling the trigger on himself. He flinches as blood forms in the size of a quarter.

Knight wrote:

“Anyway, this was really nothing. I’ve been shot a couple of times before and this was like a four out of 10 on the pain scale after the initial impact. I look slightly disoriented after the blast. That’s because my ears were ringing/ in pain.”

The camera quickly pans across the interior of his vehicle before settling back on his face. His hand goes to his cheek and blood spills out of his mouth. It runs down his arm as someone else’s voice can be heard in the background.

“Fuck,” Knight said. “I don’t give a fuck about nothing no more.”

Next, he sticks his bloody hand into his mouth before announcing that he swallowed the bullet.

Yet, he later wrote he wasn’t “quite sure”, as it was hard to focus with the ringing.

The car starts moving after Knight tells his companion that they need to go. “If I die, fuck it,” he said.

At one point, he runs his tongue across his teeth to see if they were still there. The rapper then smears the blood on his hand all over his face.

He spits some more blood out before ending the video, which garnered over 800,000 views and 17,000 shares by Monday.

However, many people commented that his behavior was “stupid.” One person even wrote,”If you’re so desperate for attention, you should die.”

On the other hand, Knight wrote that Worldstar Hip Hop contacted him for the video.