Amélie Huynh, CEO of D’Orsay, the innovative French perfume brand, launched a range of new fragrances and interior fragrances in Paris, making it a busy week for her.
At almost the same breath, the charismatic Huynh opened a brand-new restaurant in the former castle of Henri de Toulouse Lautrec, which was part of their expanding fine luxury fiefdom, in Bordeaux this week.
But first, in Paris, Huynh revealed two aromas and five fragrant candles with three D’Orsay noses. The origins of that house go back nearly two centuries to Count Alfred D’Orsay, who produced his first sexless aroma to mask a prohibited affair. Marguerite, Countess Blessington, the Anglo-Irish woman Fatale, whose residence at the Gores House with the French nobleman was the largest literary and artistic London of the 1840s, were all the objects of her love.
D’Orsay was surely a member of the Corps Garden of Louis XVIII, a close friend of Lord Byron and Benjamin Disraeli’s pal, who asked him to be his second in the duel. His funeral was also attended by Emperor Napoleon III.
A new fragrance entitled A Coeur Perdu, ‘With All My Heart,’ combines elements such as bergamot, neroli, ambroxan, and moose, where perfumers Fanny Bal apply to Marguerite’s and Alfred’s intertwined bodies. Although Bertrand Duchaufour, who had 35 years as a nose of a credit, produced We are lovers, or ‘We Are Lovers,’ in a beautifully moody mingling of bamboo, black pepper, floating wood, amber, and musk. In 2019 the brand D’Orsay relaunched its first shop on the 44 rue du Bac in Paris’ Saint Germain neighborhood, then on the two rue de Francs-Bourgeois on the Seine, across the Marais river. Ever since, in the shopping mecca Aoyama in Tokyo, D’Orsay has opened each store with a classic international design of elegant woods and precise metal fittings. All of them capture D’Orsay’s mysticism with cabinets of multiple drawers that carefully lock hidden scents.
“All we do refer to Count D’Orsay’s romantic sensitivity – from the illegal affair to the feeling of carnal lust,” described Huynh, CEO, and founder of D’Orsay Parfums. The desire of France to rediscover old and classy brands continues with D’Orsay, whose fragrance is made between the capital of Grasse and Paris. D’Orsay also provides decorative olfactory totems, smart brass columns to help spread their home fragrances. As the scented candles continue with the sense of passion with names such as “Sous Les Draps” or “A l’abri des Regards,” which mean “Under the sheets” and “Away from Prying Eyes.”
“All of our creations have been planned and manufactured in France, bottles and even spraying caps,” said Huynh.
After graduating from fashion college, a dynamic mother of three, the Franco-Chinese Huynh started working at Maison Martin Margiela. Huynh studied marketing and communications later and worked as a freelancer for Elie Saab, Lanvin, Carven, and Loewe and as an Altuzarra consultant until her holistic, cosmetic brand Holidermie was introduced in 2019. In parallel to this, Huynh collaborated with Chaumet eight years before launching their own Paris Deco-Rocker brand, a mix of polished shapes and fine diamonds to add an all-black outfit featuring a laser-cut Alexandre Vauthier double-breast blazer. She has partnered in Bordeaux with her famous fashion designer sister Melanie Huynh and businessman papa Kim to purchase and renovate Chateau Malromé, the former residence of Lautrec. The 43-hectare estate has already been converted to a high-end yoga retreat, and the vines have been transformed into biodynamic wines. Ideal for serving in Huynh’s new idea – taking chef Sébastien Piniello to a helm, Les Abeilles chateau’s restaurant, meaning ‘The Bees,’ to his use of plants and fruits produced by permaculture technique. An appropriate name for Huynh, who this week was the busiest lady of French luxury.
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