ELEAGUE and Snickers Partner Up for Second Season

With the second season of ELEAGUE off to a good start, TBS has announced their new Snickers sponsor as being the “official chocolate bar” of the league according to the eSports Inquirer.

Seth Ladetsky, VP of Turner Ad Sales, stated his satisfaction towards the partnership:

“We are excited to welcome SNICKERS into ELEAGUE and to be working with them to tap into the passion fans and players alike have for the competition. It is an incredible brand that fits perfectly with the community’s culture, and we look forward to creating authentic experiences that resonate with ELEAGUE’s highly-engaged, dedicated millennial fan base.”

As a result of the partnership, Snickers will get to advertise their “You’re Not You When You Are Hungry” campaign through ads and pre-game content for millennial males.

ELEAGUE made some changes for their second season to keep viewers entertained and improve the schedules for the participating teams and players.  Christina Alejandre, ELEAGUE GM and VP of eSports at Turner Sports, had this to say about the new format in a press release:

“In our second season, we’ve enhanced the schedule to make the stakes even higher from a competitive standpoint, while also creating an opportunity for a more open field.  We believe this new format will keep our audience engaged with our content from the opening week through the grand finals and be more accommodating to team and player schedules.”

ELEAGUE
Image courtesy of ELEAGUE

Allison Miazga-Bedrick, senior marketing director at Snickers confirmed that with 80% of ELEAGUE viewers being active on social media, ELEAGUE’s new strategy to reach them has been effective:

“The ELEAGUE partnership aligns perfectly with the SNICKERS Brand and the ‘You’re Not You When You’re Hungry’ Campaign. The brand craves getting closer to ELEAGUE’s dedicated millennial fan base who looks for the kind of fun that aligns to the solution that only SNICKERS offers when ‘You’re Not Yourself When You’re Hungry.”

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