For the first time in half a decade, Facebook is going to admit the ownership of WhatsApp and Instagram. Mark Zuckerberg bought WhatsApp for $19 billion, in order to keep expanding his company’s influence. Two years back, Facebook also bought the social networking app Instagram for $1 billion.

Facebook isn’t simply admitting to the ownership of WhatsApp and Instagram. It will also add its brand name with the two sites. For example, it is going to be ‘WhatsApp from Facebook’ and ‘Instagram from Facebook’.

This cheap perfume style rebranding was first mentioned by The Information, which states that only three people knew about the plan. Therefore, they told the other employees about rebranding the names of the two apps. The Information states, “This move to add Facebook’s name with the apps has surprised and confused the employees. The reason is that these two apps have operated quite autonomously, for some time.” However, the post also mentions that Facebook CEO Mark Zuckerberg is quite annoyed because Facebook doesn’t get enough credit for the growth of WhatsApp and Instagram.

Facebook has been involved in a lot of controversies lately. Therefore, it looks like Facebook is going for the rebranding to capitalize on the popularity of these two social apps. However, it isn’t saying any such thing publicly. Facebook gave its reason in The Information as thus, “We just want people to know more about the products and services that are part of Facebook.”

Everyone is aware that this rebranding has come at a time when Facebook is facing anti-trust investigations. Facebook has now decided to end its breakdown arguments that could damage its overall growth. Many Facebook users also don’t know that Facebook has ownership of WhatsApp and Instagram. Therefore, right now, Facebook lawyers are in a difficult position to argue that WhatsApp and Instagram are going to be harmed if Facebook breaks up.

If this apparently clumsy move from Facebook is successful, it can make a case that users know the Instagram and WhatsApp relationship with Facebook. Therefore, any harm or penalty to Facebook could also harm WhatsApp and Instagram. In this way, Facebook will get the sympathy vote from the masses. Facebook is also using comparative adjective “clearer” in its statement, to explain its rebranding intent. It could also just use “we want to be clear.” Therefore, the Company is using different tactics to get out of the scandals.

Facebook isn’t going to, individually broadcast the ownership of WhatsApp and Instagram to every network user. It is just going to add in the Facebook brand because it is more in corporate character.

The addition of Facebook’s name in Instagram looks more like dark patterns than a total rebrand. There is also a faint gray text on the base screen that indicates that you have entered into the Facebook Empire. Therefore, it isn’t complete disclosure. However, Facebook has to be clear that this rebranding doesn’t poison Instagram and WhatsApp.

The iOS app description for Instagram involves new branding, with an ad slogan style, “Bringing you closer to things and people you love.”

Recently, both Instagram and WhatsApp had some degree of independence from their parent company. For example, they had their own original leadership and operational independence. However, Zuckerberg’s right-hand men and long-time Facebookers have now completely taken over both the businesses. Therefore, it is a complete takeover.

Facebook is also working through the entangled backend of the three networks, Facebook, Instagram, and WhatsApp.

Mark Zuckerberg also gave a 3000+ word screed with a singular notion of the “Facebook network”. It will be a single pool, for all the users. However, there will be three different slides to take you there. Mark Zuckerberg wrote, “In a few years, I hope that people will communicate more with Messenger and WhatsApp. If this evolutionary process becomes successful, interacting with friends and family will become a more private experience. So, let’s hope that we succeed.”