In Tuscany, Italy, Furla has a new industrial complex named the Opening of Progetto Italia. This new complex is located right in the heart of the Chianti district of Tavarnelle in the Pesa Valley, just outside Florence. WWD confirmed the news.
The new facility has an impressive size of 464,000 feet and has three main buildings covering 7,000 square feet devoted to the manufacturing and logistics of offices. Geza Studio designed it in Udine, Italy, which was awarded the American Architecture Award 2017 and 2019.
Progetto Italia will serve as Furla’s current main manufacturing plant and may also produce some smaller leather products from Furla. Investment in the new complex amounted to EUR 30 million.
The new plant was under construction for three years and is scheduled to be fully operational by the end of the month. There are currently 130 employees scheduled to staff. Furla expects to be hired after a freeze due to COVID-19 in September. The new complex will also house the Furla Academy, where the next generation of craftsmen will be trained to develop Furla goods.
Furla was affected by the global COVID-19 pandemic with a double-digit fall, but for 2022 and 2023, the brand expects a revival as it focuses on rebounding in 2021. In China, revenues have already increased by 73 percent. Online revenues for Q1 of this year have already increased by 60 percent.
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