On May 13th, H&M made history by launching an LGBTQ pride clothing line. For the launch, “H&M has created a campaign in collaboration with Out Magazine,” said by Teen Vogue. Gus Kenworthy, the Olympic freestyle skier, Kim Petras the pop star, Gabrielle the model and activist, Aja the drag activist and rapper, Shaun Ross a Model and musician will also be attending the launch. “On May 31, the full collection will be available for purchase at 148 brick-and-mortar stores, nationwide, select stores in Canada, as well as on the brand’s website,” said by the H&M launch promoters. “The company will donate 10% of proceeds from the sale of the collection to the United Nations Free & Equal campaign that fights for LGBT rights internationally,” said by logo magazine.
“H&M is making history for their brand with the launch of their new pride collection. According to an announcement in WWD the capsule collection will be the first time the brand has created something “cohesive” in support of the LGBTQ community,” told by Teen Vogue. H&M is making history by make gay pride clothing line, I know after the big success other big companies will see and make some clothing with the same theme. I love that people are getting inspired by something different and make political statement. “It will include t-shirts, crop tops, tank tops, shorts, cutoff jeans, sweatshirts, sweatpants, hoodies, caps, fanny packs, and socks,” said by logo online magazine. Emily Scarlet the H&M spokesperson t told and out the collection is intended to “celebrate diversity” of the company’s customers and staff while “celebrating the joy of fashion” ;“Equality, diversity and inclusivity have been deeply rooted in our values for a long time,” she added.
“The ’70s vibes makes us think of the first national Pride marches, not long after the 1969 Stonewall Riots in New York, so it appears H&M; is also paying homage to LGBTQ pride history,” said be the paper online magazine. Every news post I saw said nothing but something positive about the clothing line. “As a model and founder of Art Hoe Collective, a gallery curated on Instagram for queer creatives of colour, Richardson has a strong tie to the collection’s message of global love and inclusiveness. “I just want to let people know that they exist and they’re not alone,” she tells Glamour about her appearance in the campaign,” told to me be GLAMOUR magazine. I love that so many people are coming out to support the clothing line and bring attention to it for others to come out and support it. “Part of acceptance also comes from having the support of far-reaching, recognizable brands like H&M. “Recognition is the strength,” Richardson says. Through this type of global campaign, she can reach queer folk who perhaps haven’t seen themselves represented in this type of imagery before. “I think the amazing thing about big brands like H&M that are so accessible, that are so big, is that it can reach so many people all over the world, all over the country,” she explains, “and places where a little queer kid didn’t think there was anyone else like them. [Those kids] can see their reflection through someone else who has gone through the same things as them and has a very similar narrative that they didn’t really completely understand before,” GLAMOUR magazine; I choose this quote because it shows how amazing gay pride and give the meaning of the pride.
