British designer Gareth Pugh is taking the left route all the way to New York City, where he has decided to execute his Paris Fashion Week show, and he’s hoping to cause some “disruption”. Pugh hopes to shake things up after six years in Paris, with a show that will include immersive live performance.
“There’s a point at which old archetypes need to change,” Pugh commented to Vogue UK. “Fashion is very stuck in its ways, and I wanted to present something that would make people think, and maybe move the needle a bit.”
Since his graduation from Central Saint Martins in 2003, Pugh has left an outstanding mark in the fashion world, with his bold designs that made sense. He referenced his inspiration to the late Louise Wilson. “She used to talk about the importance of how clothes are presented,” Pugh told The New York Times, “and how that had been lost, and everyone just did the same thing. This is a chance to change that.”
The Chambre Syndicale has agreed to hold his Paris Fashion Week slot, allowing him to return next season.
Featured image via flickr/rodolfoschmidt.com