Danish toymaker Lego has decided to abandon its plan to eliminate oil-based plastics from its bricks due to the discovery that its alternative material resulted in higher carbon emissions, according to the Financial Times. Lego conducted extensive testing on various materials but was unable to find a suitable alternative. Lego CEO Niels Christiansen confirmed this information to the Financial Times. RushHourDaily was unable to independently verify the details of the report, and Lego has not yet responded to RushHourDaily’ request for comment.
Previously, Lego had made a commitment to replace its oil-based plastic bricks with sustainable materials by the end of the decade. In 2020, the company began its efforts to find environmentally friendly materials that could replicate the color, shine, and sound of oil-based plastic bricks.
This decision by Lego highlights the challenges faced by companies in transitioning to sustainable materials while maintaining the desired qualities of their products. The search for suitable alternatives continues as companies strive to reduce their environmental impact.
The article was reported by Shubhendu Deshmukh in Bengaluru and edited by Lisa Shumaker. The Thomson RushHourDaily Trust Principles guide their reporting standards.
