Louis Vuitton is Heading in a New Direction Under Nicolas Ghesquière

Louis Vuitton is doing pretty well under their new creative director, Nicolas Ghesquière. Fashionista.com reported that the brand had an amazing first quarter and received the most acclaim over other brands like Fendi and Givenacy, that have also had a good quarter.

He recently stepped into the position of Creative Director of Louis Vuitton after a year of not working. He was formerly the Creative Director at Balenciaga, a position he took on at the age of 25.

Ghesquière first spoke publicly about his new role to Vanity Affair in January. He stated What I find most interesting in fashion is that it has to reflect our time [.] You have to witness your own moment. People used to define me as a futurist designer, but, you know, the future is now for me.”

For a brand that has been around for 160 years, hiring the bold designer could be seen as a daring move. He likes patterns, shocking combinations, and bringing new life to familiar fashions. The CEO of Louis Vuitton Michael Burke was quoted

“We are under an obligation of maintaining a standard of boldness after the brilliant job that Marc Jacobs did. We had to have somebody as great as Nicolas. We couldn’t go into it saying, We’re going to play it safe.”

However, the fact that the brand is doing well could also be related to the currency issues in Europe, where they export their products from. Fashionista.com also reported that ths sales increase was before Ghesquière’s collection hit the racks.

Whether or not Louis Vuitton sales continue to do well or not it will be interesting to see the new places Ghesquière will take the brand.

Have a tip we should know? tips@rhd.news

Uncategorized

Most Read

  1. Health
    US Supreme Court Rejects J & J TALC Cancer Case Appeal
    2 months ago
  2. Lifestyle
    9 Habits that Drain your Daily Focus and How to Avoid Them
    2 months ago
  3. BUSINESS
    Women’s Demand for Shapewear – the big Trends
    3 months ago
  4. BUSINESS
    Valentino Launches its Cosmetics Line
    3 months ago
  5. Business
    McDonald’s Sales Increase Amid COVID Restrictions
    3 months ago
  6. Health
    US Promises to Share 60 million Doses of AstraZeneca Vaccines
    3 months ago
  7. coronavirus
    UK Offers Aid Amid Surging COVID-19 Cases in India
    3 months ago
  8. Entertainment
    Nomadland Director Chloé Zhao, Wins the Best Director in 2021 Oscar
    3 months ago
  9. Americas
    Biden expands US investment ban on Chinese firms
    2 months ago
  10. WORLD
    France, Tunisia to strengthen cooperation on migration
    2 months ago
  11. WORLD
    Spain to reopen embassy in Libya throws support to the political process
    2 months ago
  12. Health
    Africa faces ‘rising threat’ of a coronavirus third wave: WHO
    2 months ago
  13. Enviroment
    Biden Suspends Drilling Leases in Alaska’s Arctic National Wildlife Refuge
    2 months ago
  14. Americas
    JBS: Cyber-attack hits world’s largest meat supplier
    2 months ago
  15. BUSINESS
    Wetherspoons boss denies facing a shortage of EU workers
    2 months ago

Follow @rushhourdaily: