In today’s era, marketing of business requires many repetitive tasks such as shooting emails to the customers, promoting your business over multiple social media platforms, and many more. These marketing tasks are repetitive and time-consuming, as well. To lower down the efforts and time given by the marketing department of any business, new technology has been developed. This new technology, called “Marketing Automation,” makes your marketing tasks easy and fast. This is a brief article that delves into the details of Automated Marketing, its benefits, and features.
What is Marketing Automation?
As the name suggests, marketing automation is nothing but the technology designed to automate the marketing tasks of any business. Automated Marketing allows the marketing department to perform repetitive marketing tasks automatically and save time as well as human efforts.
Benefits of Marketing Automation:
There are various benefits of marketing automation. These include:
It Saves Time:
The most important benefit of automated marketing is that it saves a lot of time. For instance, before automated marketing came to be, the marketers have to post information about their business on multiple social media platforms individually. Like first, they posted content on Facebook, and then they have to post the same content on Instagram, LinkedIn, Twitter, and many other platforms. But now you need to add your content in a marketing automation tool, and it will get posted on all the social media platforms automatically at the same time.
Post Scheduling:
Automated marketing allows you to schedule the posts for later. For example, if there is a holiday and your office is not going to open, then your marketing team can schedule the posts for the day before the holiday. By just putting the date, the post will automatically get posted on the scheduled day. Earlier before the automated marketing came into use, people were not able to schedule the posts on social media platforms because there is no option of scheduling on social media platforms.
Time to Time Communications:
Automated Marketing is also beneficial in time to time communications. With the use of automated marketing tools, you can convey your important updates and information to your customers on time.
Features of Marketing Automation:
Marketing automation has the following key features:
Social Media Marketing:
With the help of these tools, you could integrate your different social media profiles and manage them easily. These tools allow you to post content on your various social media profiles at the same time and can track and analyze the activities of your customers.
Organized Workflow:
MA allows an organized workflow through various automation tools. You have an organized workspace where you can manage your marketing work in a better way.
Provides Customized Templates:
MA tools provide customized templates that are professional and attractive as well. It makes your marketing efforts look more organized and creative. Marketing automation tools for email marketing, called MailChimp, provides customized templates that are professional, organized, and attractive as well. It offers a good impression to your customers.
Popular Marketing Automation Tools:
Customer.io: Email marketing tool
MailChimp: Email marketing tool
Constant Contact: Email marketing tool
Hootsuite: Social media marketing tool
Buffer: Social media marketing tool
Related: What is Affiliate Marketing and How it Helps Grow Your Business
