Elon Musk’s messaging platform X, formerly known as Twitter, has caused controversy in San Francisco with the installation of a giant glowing X on the roof of its headquarters. The display has received complaints from neighbors who find the lights intrusive, and the Department of Building Inspection is currently investigating the structure.
Despite the backlash, Musk announced that X would remain in San Francisco, referring to the city’s recent struggles with companies leaving. This decision could be seen as a positive sign for a city that has been trying to recover from the losses it suffered during the pandemic, including a decline in tourism and business.
San Francisco’s downtown region has been facing challenges such as job cuts in the tech sector, the departure of major retailers, and reduced tourism. The city’s image has also been affected by high-profile crime and homelessness. However, Musk’s message to San Francisco expressed his commitment to the city, stating, “Beautiful San Francisco, though others forsake you, we will always be your friend.”
Not everyone in San Francisco shares Musk’s enthusiasm. Some locals have criticized the giant X for its intrusive lights, with videos circulating online showing the logo glowing, pulsing, and strobing. Complaints have been made about the lack of consideration for residents.
The Department of Building Inspection has opened an investigation into the structure, suspecting that it may be in violation of permitting rules. BID officials have been denied access to the roof for inspection, with company representatives claiming that the sign is temporary.
As of now, there has been no response from the BID spokesperson regarding the investigation.
In conclusion, the installation of the giant X by Elon Musk’s company in San Francisco has sparked controversy. While Musk’s decision to keep X in the city is seen as a positive sign, some residents and city officials are unhappy with the display. The Department of Building Inspection is currently investigating the structure, and concerns have been raised about the intrusive lights and potential permit violations.
