Plex has introduced its ad-supported streaming service today, which makes it a rival to other online streaming services. Through this Plex service, you can watch different movies and TV shows from MGM, Warner Bros, AXN, and many others. These deals were previously announced, leading up to today’s launch.
Many services offer something similar to Plex; however, its uniqueness is due to its broad range. You can watch the Plex stream outside the U.S. too. Moreover, Plex has clarified that it is a streaming service will be available in over 200 countries. This makes it the largest streaming service, present out there in the market
Like other free streaming services, Plex’s free content won’t require a subscription to access Plex’s free content. However, it will be supported by ads.
Currently, the service has both traditional ad breaks and pre-roll ads. However, Plex promises that the ad load will be 50% to 60% less than what you find on broadcast television. For now, Plex is using ad network partnerships to sell these ads. However, the company says that it will go into direct sales in 2020.
The service is present within Plex’s media organization software. This app has transformed during the previous years and has become something more than a DIY media player for your home media. Today, Plex handles all your media alongside web shows, music, streaming news, and podcasts through a TIDAL partnership. The free, ad-supported content will be present on the Plex sidebar under a new heading, “Movies & TV.”
The content is organized in a Netflix layout here. There are image thumbnails for hubs and easy browsing for finding the trending, famous, or genre-specific content. Moreover, Plex has also introduced many editorial curated hubs, based on the user’s cross-platform and content watching history. Plex spokesperson says that, overall, around 70 hubs can be shown here.
When you click each title, it will give you the details, such as rating year, length, description genre, and even critic score. It also provides the audience with ratings from Rotten Tomatoes and other metadata. All the titles will stream in 1080p, and you can mark your media and the items as played.
The sample titles present on at the launch are several classics and several award winners, like The Terminator and Rain man. Moreover, there are music concerts and documentaries, such as Taylor Swift, Deadmau5, Nicki Minaj, Cardi B, and many others.
The content is present across all the Plex platforms, such as Apple TV, Android TV, smart TVs, Roku, Xbox, PlayStation, Amazon Fire TV, iOS mobile platforms, and many others.
Keith Valory, the CEO of Plex, said in a statement, “We made Plex out of a passion for media and entertainment. Now, adding TV shows and premium movies is the latest step in our mission to bring you the favorite content in a single place. We started a decade ago as a project to make accessing media on different connected devices easier. Now, we are proud to evolve into one of the most comprehensive and successful platforms.”
Today’s news isn’t a shocker at all. Earlier this year, Plex said that it planned to enter the ad-supported movie market. The company said that its approach would be similar to Roku’s, which launched its streaming service last year.
Plex has become quite successful and now has 15 million registered households that use its service. Although the service is quite profitable, the customers who have the Plex Pass subscription service is quite small. Due to this, the company found new ways to generate revenue, one of which is providing ad-supported content.
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