This year’s Amazon Prime Day was the biggest shopping event in the history of Amazon. Sales on the day eclipsed that of Cyber Monday, Black Friday, and other major shopping days.
According to the company, Amazon Prime members purchased over 100 million products. Items varied but popular sales included video games, smartphones, and light bulbs, to name a few. Even Whole Foods saw sales jump on the day, with strawberries raking in the most purchases.
Amazon did not disclose the total amount of money that was generated on the day, but Coresight Research estimates the sales at $3.4 billion. All of these figures are especially impressive when one accounts for their website technical difficulties on the day. Multiple times, people were not able to access the Amazon website – consequently, if no outages occurred, sales would likely have been even higher.
Plus, other companies have seen their sales rise due to Amazon Prime Day. Target followed Amazon’s lead and had their own one-day sale – it was their best sales day of the year.
Amazon’s stock (AMZN) has risen over 1% since Monday. Jeff Bezos is the richest man in the world, and if sales continue to perform as they did on Monday, he will only increase his wealth margin between himself and the competition.
Featured image via Pixabay/geralt
