A startup old-T-Shirt-preserving company sets a higher goal and targets $2 million revenue in 2014. Project Repat, founded in 2012, turns T-shirts into quilts. The startup found a way to make a profit and expects a revenue growth this year from $1 million in 2013.
According to Boston Business Journal, Project Repat Founder Nathan Rothstein said the quilts are a “modern form of scrap-booking.” He said the company has many types of customers, including sorority or fraternity members, mothers of graduating students and people who have participated in any kind of memorable events.
“We’ve found this product really applies to almost any American who has participated in anything throughout their lives,” Rothstein said. He then added that about 15 percent of the quilts were made to honor and memorize loved ones who had died.
When Rothstein, along with co-founder Ross Lohr, first started in 2012, they were making T-Shirt tote bags and scarves to sell at outdoor markets. Customers started to show interests in quilts, and that is how Project Repat got started.
“We didn’t know it at the time, but there was a demand in the marketplace for an affordable way to preserve your T-shirt memories,” Rothstein said.
People can preserve their memories with T-shirts for around $60-$190, depending on the size.
Photo Credit: Project Repat
