Redbox has entered into the streaming market with the launch of Redbox Free Live TV. The company is known for DVD rental kiosks; however, it has been testing streaming for many years because the demand for DVDs has become less. However, Redbox’s streaming service doesn’t offer “live TV,” as you get on YouTube or Hulu. However, the service provides ad-supported TV shows and movies, like IMDb TV or The Roku Channel.
Redbox has divided the content into channels, like USA Today, Fail Army, and TMZ. Moreover, it has introduced Thematic groupings, like Spotlight, rush, and comedy.
The company is preparing for a formal announcement for the service next week. However, Cord Cutters News heard about it, and the news spread quickly.
The service started last week, and it works on Redbox’s earlier efforts. Redbox on Demand is an online marketplace for TV and movies. You can save the title on the Redbox On-Demand library and watch it on the phone or tablet.
Currently, the Redbox Free Live TV is present on Android and iPhone. The company says that the service is present for a few people right now, but it will launch it on a large scale soon.
One of the prominent competitors of the company is Roku, which increased to 56 million users in 2019. Moreover, it has now become the U.S.’s top three ad-supported services. Roku promotes its channel content through Roku’s built-in search feature and navigational menus. Roku recently introduced a kids section on the Roku Channel.
The content on Redbox is news and entertainment. However, it is mostly limited to older movies and shows. Other details about the Redbox Free Live TV are going to arrive when the company goes public with its service this week.
Now, Redbox has released a statement about its service’s launch. The Company released this statement, “Redbox is always striving to produce the best content for its customers. We have launched our services through our mobile app and website. Moreover, we will expand to other devices soon. Our newly released Kiosk and On-Demand offering with ad-supported catalog content offer new ways to promote ourselves outside the network.
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