Saint Laurent Increasing in Sales While Gucci Plummets

kim kardashian

Since the celebration of the new year Saint Laurent’s sales have been on a rise.

As reported by Fashionista, its sales were up 21 percent in March than last years.

The French brand’s sales have increased 39 percent in North American sales, 29 percent  in Western European sales and 22 percent in Japan sales as compared to last year.

What can be the reason for Saint Laurent’s sudden increase?

Ever since Hedi Slimane took the creative director position in 2012 the brands revenue has doubled.

In 2015 first quarter this brand was up 11 percent in total revenue totaling at about $2.9 billion.

The Saint Laurent line is owned by Kering who has seen increase in all spectrums. Other Kering-owned brands such as Bottega Veneta, Stella McCartney and Alexander McQueen has seen increases this year.

Another Kering brand Gucci was not apart of this group. Surprisingly they have seen a 8 percent decline in sales.

Alessandro Michele was appointed the new creative director and Marco Bizzarri became CEO during Gucci’s downfall.

Sales from Michele’s first ready-to-wear collection for Gucci won’t be reflected in sales reports until the third quarter of 2015.

Yet, Michele’s new ready-to-wear collection has not been accounted in their fall and will be calculated during the third quarter.

Gucci received its best sales in handbags and with Michele being the former accessory designer it is hopeful that he will improve Gucci’s sales says Fashion Times.

Kering’s chairman and chief executive officer, François-Henri Pinault, told British Vogue in February, “The transformations carried out in 2014, from both an organizational and operational standpoint, have allowed us to step up our responsiveness and achieve a greater degree of integration and specialization of our activities.”

Pinault is confident in his group that they will create profit and bring in a “cash flow”.

Image via imaxtree

About Priscilla Manzo​

I am inquisitive by nature. An avid reader. Writing is a second nature, it tames my insanity. I have so much to say, so much to express. As a writer for StyleFT, I dabble in in all subject matters. As in the words of E.L. Doctorow; “Writing is a socially acceptable form of schizophrenia.” - In support of my work, you may kindly comment and share. Your ideas and feedbacks are welcome.

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