T-Mobile announced a lowered-price family July 28 with 10 gigabytes of 4G LTE data for a family plan of four for $100.
John Legere, CEO of T-Mobile, said in a blog post that the carrier would offer 10GB of LTE data for a family of four, each line would have 2.5GB, starting July 30.
According to CNET, T-Mobile customers can sign up for the deal through September, and it will last until the end of 2015. T-Mobile said the promotion is available for both new and current users.
“We know that this is one of the busiest shopping seasons in the year, and we expect that this is going to be a really, really popular, powerful option for customers in the market,” Mike Katz, the company’s vice president of marketing, said. “We have really high expectations for this.”
Legere not only introduced the new deal in the blog post, but also compared it with one of its giant competitors AT&T’s family plan.
“It infuriates me that they’re selling this [$160 for 10GB data shared by four lines] to hardworking families who could use that money for more important things. And they have the nerve to call it ‘Best-Ever Pricing.’ I just couldn’t stand by without speaking up and calling them on their BS,” Legere wrote.
This price cut is another aggressive step of T-Mobile, the fourth-largest in the U.S. by subscriber base, to enlarge its customer base, followed by free early termination fees to get out of users’ original contact.
Photo Credit: T-Mobile
