Pop megastar Taylor Swift attended the Kansas City Chiefs’ game against the New York Jets at MetLife Stadium in New Jersey. Despite being a spectator, Swift, who had previously performed three sold-out concerts at the same venue, garnered attention as she watched her rumored boyfriend, Chiefs tight end Travis Kelce, in action. The singer was accompanied by several celebrity friends, including Ryan Reynolds, Blake Lively, and Hugh Jackman. The Chiefs managed to secure a 23-20 victory in the game.
Swift’s presence at the Chiefs’ last two games, including a previous game where she watched with Kelce’s mother in Missouri, has had a significant impact on ticket sales and television viewership for the National Football League (NFL). While NBC’s cameras didn’t focus on Swift as much as they did in the previous game, viewers still caught glimpses of her in a luxury suite, celebrating the Chiefs’ first touchdown.
In contrast to her previous game attendance, where she wore a red-and-white Chiefs jacket, Swift opted for a black top and leather jacket at the Jets’ home stadium. The anticipation for the game was heightened due to Swift’s appearance, as her devoted fanbase, known as “Swifties,” eagerly awaited her presence. This led to a surge in Jets ticket sales, with the game becoming the second-highest selling game of the NFL season after the season opener.
The cheapest tickets for the game were priced at $81, while resale tickets at the lower level reached close to $9,000. Swift, who has been selling out football stadiums across the United States during her Eras Tour, has been a major draw for fans. Advertisements for her upcoming concert film, as well as Swift-themed bets on gambling sites, further added to the excitement surrounding her appearance.
NBC’s Sunday Night Football posted a promotional video featuring Swift’s song “Welcome to New York” ahead of the game. The Chiefs’ game on September 24, which was the first game attended by Swift, saw a 63% increase in viewership among women ages 18-49, her prime fan demographic. Swift and Kelce have been coy about their relationship, with Kelce jokingly acknowledging Swift’s presence and describing her enthusiasm during the game as “absolutely hysterical.”
In conclusion, Taylor Swift’s attendance at the Kansas City Chiefs’ game against the New York Jets had a significant impact on ticket sales and viewership. Her presence, along with the support of her celebrity friends, added to the excitement surrounding the game. Swift’s influence as a pop megastar and her dedicated fanbase contributed to the surge in ticket sales and the increased viewership of the NFL game.
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