On November 20th, THE RESCUE PROJECT, a subsidiary non-profit of the organization HAVEN HANDS Inc launched a worldwide aid campaign named Vision 2020 at a Gala in New York City at the Prince George Ballroom that also served as a birthday celebration for fashion guru and business magnate Resk ‘Que, who makes it an annual tradition to highlight a good cause at his birthday events. This was a massive undertaking, and could not have been accomplished without the partnership of the fan-favorite handmade vodka, Tito’s Handmade Vodka, who saw the promise the Vision 2020 Campaign has for the future, and did their part to make sure Vision 2020 was a success from the ground up.

THE RESCUE PROJECT combats unclean water, improper sanitation, and inadequate eyecare in areas in need, especially developing areas such as Sub-Saharan Africa. With the Vision 2020 Campaign, THE RESCUE PROJECT is taking the steps to raise $20 million by the year 2020 with all proceeds going to help those in need all over the world. Solutions include installing wells and irrigation systems, building proper latrines and supplying medical aid and pop-up eye treatment centers.

As part of the launch of Vision 2020, the gala and masquerade ball was packed to the brim with dignitaries, politicians, celebrities, business leaders, doctors and all other forms of world changers, and Tito’s Handmade Vodka was the perfect brand to have onboard as a sponsor. Tito’s Handmade Vodka shares THE RESCUE PROJECT’s desire to change the world by beginning today and making sure that tomorrow is a better and more productive world than it is right now.

Tito’s is crafted at the oldest legal distillery in Austin, Texas, using old-fashioned pot stills and utilizing their taste-test method to ensure the proper quality on all products. Tito Beveridge, the creator of Tito’s Handmade Vodka, has a unique start in the spirits industry. While working in the mortgage business, he enjoyed a side hobby of creating flavored vodka for his friends as Christmas presents. This soon caught on, and he turned it into a business. After beating out 72 other vodka brands, Tito’s cemented itself as one of the greats of the industry.

Tito’s is also doing great humanitarian work; they have helped over 6,000 non-profit organizations including Direct Relief, Folds of Honor, and EMANCIPET which help all humans and canines alike. When purchasing Tito’s, a large percentage of the proceeds goes towards these worthy causes.

Tito’s Handmade Vodka was the brand of vodka on hand at the event, which the guests raved for. It was mixed into signature martinis, screwdrivers and lemon drop shots, all of which tied back into the theme of the event, such as the clear eyesight martini which featured olives assembled in a way invoking a healthy pair of eyes.