Twitter has acquired the social networking and podcasting app Breaker, the company announced recently in some blogs and tweets.
Breaker’s team will join Twitter and help in “improving the health of the public conversation.” Moreover, it will work on Twitter’s Audio-based networking projects called Twitter spaces. However, the app will close on 15 January 2021.
The CEO of Breaker, Erik Berlin, stated in the company’s blog post, “At Breaker, we are quite inspired by the way Twitter is helping people around the world. We are also impressed by the spirit of the people at Twitter and enthusiastic about new experiences which the team is creating.”
The app started at a time when people thought of apps as audio feeds and podcast apps as just productivity tools.
According to the tweet from Culvin, she will join Twitter with the sole focus on Twitter spaces. Twitter isn’t only looking to solve the bugs and technical issues. It is just looking to counter difficult issues from live audio, including moderation.
Twitter commented on Montano’s tweet, however, it offered no further details on the acquisition or the broader plans.
According to Breaker, the company plans to close the matter in just a few days.
The company has recommended apps, such as Spotify, Stitcher, Overcast, Pocket Casts, and Castro as alternatives, once the app closes.
The Breaker acquisition is going to be a string of recent podcast M&A activity.
This acquisition follows other kinds of podcast content deals in recent months and weeks. For example, Amazon acquired Wondery for $300 million, and Sirius bought Stitcher for $300 million.
It remains to be seen whether the venture capitalists will pull back from the podcast investments in 2021.
The real and obvious winner here is Twitter as it enters into a buzzy new market in 2021 for voice-based social networking. Without the conference and parties due to the pandemic, many thought that it was better to connect online. The global death toll due to the pandemic is increasing day by day and it has passed over 1 million.
However, we will have to wait and see whether Twitter has struggled with moderation and toxicity failures. We will also have to see whether networking is going to have any future in a post-COVID-19 world.
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