US World Cup opener viewership in primetime doubles from 2019

us-world-cup-opener-viewership-in-primetime-doubles-from-2019
US World Cup opener viewership in primetime doubles from 2019

The United States’ Women’s World Cup opener against Vietnam saw a significant increase in average viewership compared to their kick-off match in 2019, according to broadcaster Fox. The match, which took place in Auckland on Saturday, attracted 5.261 million viewers, almost double the number from the previous tournament. The primetime time slot played a crucial role in this increase, with the English-language broadcast peaking at 6.552 million viewers.

In 2019, the U.S. team began their campaign with a 13-0 victory over Thailand, which was watched by 2.649 million viewers. This year’s match against Vietnam saw a 99% increase in viewership, highlighting the impact of the primetime slot. The 2015 equivalent match, in which the Americans faced Australia in Canada, had an audience of 59% fewer viewers. This match was aired on Fox’s FS1 channel and took place around 7 p.m. on the U.S. East Coast.

Despite the advantage of the primetime slot, the U.S. match had to compete for attention domestically with Lionel Messi’s highly anticipated Major League Soccer debut. Messi, one of the biggest stars to join the North American league since David Beckham 16 years ago, scored a stoppage-time victory in front of a star-studded crowd. This match kicked off about an hour before the U.S. team’s game.

In conclusion, the United States’ Women’s World Cup opener against Vietnam experienced a significant increase in viewership compared to previous tournaments. The primetime time slot played a crucial role in attracting a larger audience. However, the match faced competition domestically from Lionel Messi’s debut in Major League Soccer.

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