What Will The Next Korean Craze Be?

Korean craze
Photo by Kseniya Petukhova on Unsplash

Hallyu, K-pop, K-drama are buzz words you would get to hear around from the millennials these days. Korean craze already assailed into the consciousness of people around the world. It infiltrated the taste of the youth worldwide when it comes to music, shows, and food.

Then, the Korean film Parasite won Best Screenplay, Best Director, and Best International Feature Film in the Oscars. But making history as the first non-English speaking film with mainly Asian cast to win the Academy’s Best Picture is a great feat not only for the producers, director, cast, and crew of the movie but also of the whole South Korean nation as well.

The road to Oscar’s is not like a fairy tale story wishing for things to happen. It’s an assembled effort consisting of years of hard work to penetrate the international scene before Korean tradition and culture came into the world’s consciousness.

As early as the 90s, the South Korean government began subsidizing its entertainment media production, envisioning it to be one of their major export products. Their creative industry first developed themselves locally intending to be world-class before they became a global phenomenon.

South Korean’s national government subsidies and funding to support its creative industry made the Korean culture world invasion successful. The government even allocated as much as $1-B annual fund just to sustain the development of the entertainment industry to keep increasing the spread of Korean shows overseas.

Mixing their nationalism and global vision, they incorporate English words in their Korean pop songs to reach out to a worldwide audience. By showcasing Korean products in their series and films, they get to promote their own brand locally and internationally.

As South Korea has one of the top film schools in Asia, it became a domestic challenge for writers and filmmakers to keep coming out with unique stories and quality films. Their creative effort gave the edge for Korean shows to gain international reception.

In 2002, the K-drama’s popularity started with the historical series Jewel in the Palace. It aired in different TV stations in many countries around Asia. It keeps the viewers glued, watching the story of Korean traditional culture, royalty, medicine, and cuisine that made viewers salivate.

Their films started to get noticed. Aside from its box office earnings, Hollywood also made its adaptation. Il Mare became The Lake House, starring Keannu Reeves and Sandra Bullock, and the horror movie A Tale of Two Sisters became The Uninvited as Hollywood’s version. The well-loved Sassy Girl has a Hollywood remake starring Elisha Cuthbert and Jesse Bradford.

The zombie craze Train to Busan premiered in the Midnight Section of the 2016 Cannes Film Festival. After that, its box-office gross amounted to $93.1-M worldwide.

Their Tourism Board even preserved some of the locations and sets of their famous series and films, turning it into tourist destinations.

They developed the Korean girl group and boy bands in an attempt to penetrate the international music scene. The boy band BTS became a craze in the music scene. They were one of the most awaited guests when they won awards on MTV Music awards in 2019. Today, five of their song titles continue to be on Billboard’s World Albums Chart, reaching a year.

With Parasite winning in this year’s Academy Awards, have you ever wondered what the next Korean craze would be?

There is already a street nicknamed Korea Way in Manhattan, New York. How about the Korean craze on Netflix? The Korean series Crash Landing on You just finished its 16th, and the last episode this February, but fans are raving for a second season.

Or maybe a Korean cosmetic and beauty product craze? What about a K-video game craze?

Whatever the next Korean craze is, other countries have seen the success of the Korean wave in promoting their culture worldwide. Some states have already started following the steps of South Korea so they can also penetrate the global entertainment scene.

Have a tip we should know? tips@rhd.news

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