Elon Musk, the owner of Twitter Inc, has indicated his intention to rebrand the social media company by replacing its iconic blue bird logo with an X. This decision comes after Musk acknowledged that advertisers have been slow to return and that advertising revenue is now nearly half of what it used to be. Additionally, Twitter’s cash flow has been negatively impacted by this decline in revenue and its heavy debt load.
Musk took to Twitter to announce the upcoming change, stating that the interim X logo would go live later that day. He also mentioned that X.com, which is owned by Musk’s X Corp, would now redirect to Twitter’s website. In a Sunday post, Musk asked his millions of followers if they would support changing Twitter’s color scheme from blue to black, accompanied by a picture of a stylized X against a black outer space-themed background.
Musk further expressed his plans for the future, stating, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.” The company has not yet provided any official comments on these changes.
Since Musk acquired Twitter in October, the company has undergone significant transformations under his leadership. It changed its business name to X Corp, aligning with Musk’s vision of creating a “super app” similar to China’s WeChat. In April, Twitter temporarily replaced its legacy blue bird logo with the Shiba Inu dog, the symbol of Dogecoin, which resulted in a surge in the cryptocurrency’s market value.
However, Musk’s decisions have not been without controversy. Earlier this month, when he announced that Twitter would limit the number of tweets per day that various accounts can read, the company faced widespread criticism from users and marketing professionals. This move inadvertently benefited Meta Platforms-owned rival service Threads, which garnered over 100 million sign-ups within five days of its launch on July 5.
In conclusion, Elon Musk’s plans to rebrand Twitter by replacing its blue bird logo with an X symbolize his efforts to steer the company in a new direction. Despite facing challenges such as declining advertising revenue and negative cash flow, Musk remains determined to transform Twitter into a “super app” and make it more competitive in the social media landscape.
