The September launch of Ryan Seacrest Distinction, a new exclusive collection of tailored clothing and furnishings spearheaded by Randa Accessories and including product from Peerless Clothing and PVH, comes from Seacrest’s ability to move the needle when it comes to mainstream fashion Macy’s believes.
“He’s always been a trend validator, especially for young guys,” said Durand Guion, vice president and men’s fashion director for Macy’s Inc. “When Seacrest embraced slim suits, skinny ties, tie bars and pocket squares, business in those categories started to grow. We definitely saw a sales bump, especially in the accessories categories,” Guion said to WWD.
With Seacrest’s outstanding resume that has brought fortune to many, and not to disregard his active social media platforms, Macy’s is confident the collaboration will be nothing but a seller.
Richard Carroll, senior vice president and creative director of Randa, said “Seacrest has nearly 14 million followers on Twitter and is “very omnipresent” with his duties as host of “American Idol,” “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” the iHeart Radio Music Festival and the nationally syndicated morning radio show “On Air With Ryan Seacrest.” He also has his own production company, Ryan Seacrest Productions, that produces “Keeping Up With the Kardashians” and its spin-off “Kourtney and Khloé Take the Hamptons,” and the upcoming drama series “Shades of Blue,” starring Jennifer Lopez.”
The collection’s styling is traditional, but its aesthetic is young and modern and designed to appeal to the majority, which is a key focus for Macy’s.
Phtoto Credit: via flickr/Andy Castro
