Twitter Increases Revenue 124 percent and Highlights User Growth

kim kardashian

Twitter Inc. exceeded second-quarter expectations and earned revenue that mirrors the company’s recent user expansion and growth. According to Fox Business, Twitter now has nearly 271 monthly active users, and this positively reflects its 124-percent increase in revenue when compared with the same quarter last year.

This upsurge in users led to revenue of $312 million, which outshines Thomson RushHourDaily’s predicted $283 million income for the social media network, according to Fox Business.

“Our strong financial and operating results for the second quarter show the continued momentum of our business. We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around the World Cup, we believe we can extend Twitter’s appeal to an even broader audience,” said CEO of Twitter Dick Costolo in a press release.

As Twitter reached 60 million accounts in the United States alone, it is becoming better suited to compete with rival Facebook Inc. for active users. “Our total audience and reach represent a significant opportunity,” said Cotolo, according to Baltimore Sun.

A vast amount of Twitter’s reach is due in part to mobile marketing that has expanded its parameters in order to reach a younger generation. Fox Business reported that mobile advertising was responsible for 81 percent of the $277 million total ad revenue.

“I don’t think there’s much of a question of whether it’s good platform for advertisers. I think investors want to know how big can Twitter get,” Raymond James analyst Aaron Kessler told Baltimore Sun.

There is no doubt that Twitter has reached an impressive growth spurt, and as far as most are concerned, the social network’s recent involvement in the media has sparked a promising future.

 

 

Image Credit: Via flickr/Howard Lake

About Contributing Writer

There is a ubiquitous sensation amongst those who love writing, an intangible happiness that doesn’t arise from any other form of artistic expression.

Have a tip we should know? tips@rhd.news

Uncategorized

Most Read

  1. News
    Pandora Papers Financial Leak Shows Us the Secrets of the World’s Rich and Powerful
    3 years ago
  2. Health
    US Supreme Court Rejects J & J TALC Cancer Case Appeal
    3 years ago
  3. Lifestyle
    9 Habits that Drain your Daily Focus and How to Avoid Them
    3 years ago
  4. BUSINESS
    Women’s Demand for Shapewear – the big Trends
    3 years ago
  5. BUSINESS
    Valentino Launches its Cosmetics Line
    3 years ago
  6. Health
    US Promises to Share 60 million Doses of AstraZeneca Vaccines
    3 years ago
  7. Health
    UK Offers Aid Amid Surging COVID-19 Cases in India
    3 years ago
  8. Sports
    Thousands of fans welcome Charlton funeral cortege at Old Trafford
    7 months ago
  9. News
    Brit left fighting for life after train derails in Argentinia
    7 months ago
  10. BUSINESS
    Dubai faces down airline rivals with $50 bln jet orders
    7 months ago
  11. Sunak
    UK’s Sunak brings back Cameron, sacks Braverman
    7 months ago
  12. Sports
    Man United’s Hojlund, Eriksen withdrawn from Denmark team duty
    7 months ago
  13. Health
    Autumn Sneezing Syndrome is on the rise… here’s what you can do
    7 months ago
  14. Canada
    Canada beat Italy to win Billie Jean King Cup for first time
    7 months ago

Follow @rushhourdaily: