Vidmob, which started as a marketplace to connect marketers and video editors, has now introduced a new take for managing video production.
The company has evolved continuously during the COVID-19 pandemic. The CEO, Alex Collmer, stated that how the customer’s usage has changed in recent months. For example, one of the best skills of the platform included taking existing footage, including TV commercials, and then turning them into social media ads.
Recently, several brands have turned to the startup for video production services. Consequently, the company had 100% logo growth during the first quarter, and it grew another 50% during Q2.
One of the customers of the company is the gin brand Monkey 47, whose brand manager, Jennifer Schwartz said in a statement, “We have worked with VidMob before, and they quickly provide our message to millions around the world.”
Another client of the company is Citi, whose Chief Brand Office is Carla Hassan. She and her team have been working with VidMob for a year. She stated that, due to the pandemic, the company had to adjust to the scale program.
“Previously, we thought of just telling the stories as they were. However, we found out that our colleagues are the most important heroes that you have. Therefore, we had to revise our strategy,” Hassan said.
According to Citi, around 250,000 have watched these videos since the launch of the campaign in May.
Hassan added, “We are going to be in an uncertain situation for some time. However, I consider it as an opportunity. Brands who know what their consumers want and those who produce engaging business solutions are going to be successful in the future.”
Collmer stated that, in uncertain times, brands need to respond quickly rather than remaining silent.”Shutting up and going away isn’t a good way to position yourself.”
