Lawmatics, a San Diego startup, which makes CRM and marketing software for lawyers, has just announced that it has raised $2.5 million in seed funding round.
The CEO of the company, Matt Spiegel is a former lawyer himself. He said that although tech companies offer a range of marketing tools to choose from, lawyers haven’t adopted them because they need a product for their specific needs.
That’s the main reason that Spiegel founded Lawmatics with the CTO, Roy Chasman. He also said that a law firm’s relationship with its clients can be divided into three major phases. These are intake, the active legal case, and after the case has been resolved. We have made our legal system to handle phase two, while Lawmatics handles the phases one and three.
The platform has a CRM system that manages the client intake process as well as the tools which automate what Spiegel called the “tackling and blocking” of marketing, like sending birthday messages to clients, which is essential for law firms to nurture those relations.
Spiegel had success with selling technology to the lawyers in the past. He started the management software startup MyCase which AppFolio acquired in 2012. Spiegel used similar strategies for growing both of the companies. He added, “Although the products are different, it’s the same segment, running the same playbook, only with the additional go-to-market strategies.”
Eniac Ventures and Forefront Venture Partners led the funding round. Other investors in the round include Bridge Venture Partners and Revel Ventures. Although $2.5 million is a good amount, it is less than that raised by other startups, like Mercury.
Eniac’s Tim Young said in a statement, “I have 10 years experience. There are very few players in the market more determined to revolutionize the market. They haven’t only made the best software product which the legal market has seen, they have also started a movement.”
