What comes to your mind when you hear the words fly fish fashion? Surprisingly not many are conversant with the terms. Fly fish fashion means fishing in style. That is, it involves staying dry with the recent water-repellent technology for high-performance fabrics and dressing like a pro.
Fly Fishing Made Easy
Since necessity is the mother of invention, the need for suitable fishing apparel has influenced the development of great companies like Burlington. The latter is a textile company that specializes in repellency technology for high-performance apparel fabrics.
It recently launched its PF Zero repellency technology, which is a water-based repellency finish that is non-fluorocarbon with exceptional durability. Therefore, shoppers looking for long-lasting performance solutions that can withstand the elements, whether it’s comfort in hot or cold environments, basic wicking, or UV protection — can turn to Burlington.
Following PF Zero’s effectiveness, many can’t stop praising it for its longevity and “unrivaled” water repellency, which remains unchanged after 50 launderings.
“PF Zero offers the best performance to Burlington’s advanced fabric technologies, with a PFAS free finish, offering potent repellency that can be combined with other Burlington Labs technologies. Whether it has a cooling sensation, a smart technology that adapts to your environment, hot or cold, life can be unpredictable. Burlington’s PF Zero fabrics give you the comfort and confidence to take it all in stride,” said Nelson Bebo, vice president, Performance Fabrics, Burlington.
Burlington products have made fly fishing relatively easy. I mean, it is pretty comfortable going out in the scorching sun, dressed in apparel from Burlington, ready to fly fish. The company does not only manufacture incredible clothing but also ensures to pair them fashionably.
There is also the Orvis brand, which makes the fly fishing outfit. In an interview with WWD, Orvis talked about its women-specific products for fly fishing. It stated that it had a collection of women’s Pro Sun Hoodie, a sling pack, a new spring pack which was made in collaboration with Fishwear, and its breathable Women’s Pro Waders, which are a must-have for fly-fishing in the spring, fall, and even in colder weather.
Meanwhile, in an attempt to connect with its customers, Orvis has decided to innovate and add new virtual resources. At least that way they can stay in touch.
“We created and launched Virtual Casting Instruction and converted our retail Fly Fishing 101 courses into a digital series because we knew our in-person courses and instructions would be impacted. We’ve also been hosting weekly Facebook and Instagram live events where anglers of all skill levels can gather online and learn from members of our fishing team,” Perkins explained.
“Also, if one is a person who loves to hike around the lake, then Keen’s latest product launch, which addresses “the efficiency of motion,” is the brand to check.
According to the brand, the Keen Bellows Flex is its first built-in flex, providing less resistance and bending where other boots crack and weaken over time. There is a critical moment when the foot compresses, and the user rolls onto their toes when the foot is in motion.
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