Twitter Starts Testing ‘Buy’ Button

Twitter started testing a “Buy Now” button Monday, Sept. 8, that allows users to buy products directly from a tweet.

The new feature indicates the microblog’s intention to enter the e-commerce market.

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” Twitter wrote in its blog post.

Twitter said currently only a limited number of users can view and use the “Buy Now” button in some tweets from this project’s partners in its experimental stage, but it said the number will grow in the future.

The purchase process on Twitter only requires a few steps. After clicking the “Buy Now” button, users will see more product details and be asked for shipping address and credit card information. Just like other online shopping websites, the order will be sent to the seller for delivery.

The company said the experience is built with users’ “trust and security,” so all credit card information will be securely stored and will be not share with sellers without users’ permission.

Some sellers that are partnering with Twitter includes: Fancy, Gumroad, Musictoday and Stripe, with more companies like Burberry and The Home Depot joining in the near future.


Photo Credit: Twitter

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